Criteria

1. You have to be a competitor of popular tools like:

   • Clay
   • Instantly
   • RB2B
   • HeyReach
   • Lemlist
   • HubSpot
   • Salesforce

2. Or you have to be linked to the above-mentioned popular tools and not necessarily be a competitor.

   That means you can fit into a workflow with them.

Why the two criteria?

The strategy I’m about to share with you works best with founders of GTM and CRM tools because your target customers are so active on LinkedIn.

1. Another criteria is that you must have a co-founder to double the results of this strategy.

How You Can Book Meetings Monthly from LinkedIn

There are three sections here:

• Content section
• Engagement section
• Outbound section

Let’s dive into each section.

1. Content Section

Whether it’s videos, text posts, or graphics.

What type of content can you and your co-founder post to attract inbound inquiries?

Before I dive into the five content pillars you can use here, I want you to decide whether you want to play the safe or edgy content game.